After many years working in tier-one management and technology consulting firms (Accenture, Microsoft, Avanade) and implementing numerous projects, we were left wanting a better way to help our clients achieve higher profitability and delight their customers. This is where Sabet Consulting begins.

We discovered the gap between business strategy and IT implementation, as CRM projects are not IT or software implementation projects.

We developed a smarter methodology to fill that gap between business and CRM implementation by focusing on CRM business capabilities that are important for business success and customer satisfaction.

According to Bain and Gartner, CRM is the most effective management tool, which, if implemented successfully, can increase customer retention, conversion and acquisition and reduce customer churn.

There are more than 100 CRM capabilities and functionalities, and a company has no resource and time to implement them all, so strategic prioritisation is key to focusing only on capabilities and functionalities that has a real impact on business revenue and customer satisfaction.

We are technology independent, whether Microsoft, Salesforce, Oracle, SAP, Zoho, Hubspot, or Keep, we believe the business strategy has to determine the high-impact capabilities required, and vendors will be selected after that.

Max helps organisations to reimagine and automate their marketing, sales and customer service processes and build a customer-centric organisation using the most advanced technologies.

He has over twenty years of experience in a broad range of business analysis, system design, customer relationship management (CRM), sales and marketing automation, and system implementation & integration.

His career spanned various industries ranging from government, higher education, banking and finance, sport, utilities, and oil and gas, to name a few.

He has consulting experience in the Middle East, Europe and Australia. Max is a Microsoft Certified Professional (MCP), Microsoft Certified Trainer (MCT), Microsoft Certified Technology Specialist (MCTS).

Sana helps growth-oriented organisations to achieve their vision and goals, and make their customers happy. He helps them to merge the gap between business needs and information technology implementation.

He has over twenty years of accounting, information systems and financial services experience, including various mergers and acquisitions.

He specialised in medical, higher education, banking and finance, and non-profit sectors.

Sana has coaching, development and implementation experience in the Middle East, Australia and the Pacific.

Sana is a member of the Australian Institute of Company Directors.